adidas sneakers love xmas

Sneakers Love Xmas offers sneakers to those in need

Sneakers Love Xmas is a brand new charity initiative sponsored by the Sneakers Love Portugal community and by Comunidade Vida e Paz, a Portuguese charity organization. The purpose of the whole campaign is to offer those in need the sneakers that every person has at home without ever using them, or which are simply no longer used. The venture developed primarily via a press campaign created by Partners, an advertising agency. The three promo images produced show the usual sneakerhead on feet pictures with a twist, as the first on feet image appearing is that of a homeless person. With the valuable help of partner companies and individuals, numerous special large collecting boxes were then developed and created and are now placed at several stores and shopping malls all over Portugal so that people can supply their sneaker donations. During this holiday season, Portuguese sneaker fans take the first step and show us that sneakers should be everywhere and even more on feet of those in need. The Sneakers Love Xmas campaign will end on December 31st 2015. All the sneakers gathered during the event will then be offered to the beneficiaries that the Comunidade Vida e Paz currently supports. Please check out the complete list of participant stores and shopping malls below. For more details and info about the Sneakers Love Xmas project please contact the Sneakers Love Portugal group Admins.

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Atrium Saldanha


Feira das Almas – 19 and 20 of December

Fred Perry

Station – Almada Fórum

We’ve Sole


Barbearia Porto

Gonzo’s – Matosinhos

La La Land – Santa Maria da Feira

Xtreme – Porto


Central SkateShop – Portimão

For all those that are not able to get to one of the collecting locations, there is also the possibility of sending their sneakers using a special and totally free of charge postal box via the Portuguese mail service.

Mailing address for donations:

R. Domingos Bontempo 7, 1700-142 Lisboa – Portugal


Photo: Sergio Rosario
Photo assistant: Joel Canavilhas
Agency: Partners
Art direction: Ivo Purvis
Copyright : Pedro Lima
Styling : Isabel Carmona
Production Assistant: Tiago Escada Ramos
Post Production: White/ Filipe Filipe Santos
Make up: Cristina Monsanto