Generation Of Entrepreneurs: K-Swiss F/W 17

With over 50 years of history, LA based footwear label K-Swiss has been under the radar for a while. It was in 1966 that K-Swiss changed the history of footwear, releasing of the first all leather tennis shoe, in Wimbledon.

In previous years, they have tried a proper come back, not only by collaborating with brands / shops worldwide but also by introducing re-designed silhouettes.

Even with much effort put into the brand, and due to the fact that retail and footwear industry is so competitive, the brand is yet again trying a full-power come back.

For Fall / Winter 2017, the K-Swiss teamed up with a few young entrepreneurs creating the “Generation K” collection, debuting three brand new silhouettes: Icon Knit, Icon 66 and Court Frasco. Keeping their DNA intact, the pairs remain with a clean and minimalistic aesthetic, as always.

Have a look at the video below and head over to K-Swiss webshop to find out more.