Greater Outdoors: adidas Terrex Agravic
In the adidas Consortium x Norse Projects Terrex Agravic, we have a clear signal. Specifically, this release is a sign that neither collaborator is here to play games.
Now, to put it mildly, not too many people will be familiar with the Terrex Agravic by Norse. Nonetheless, it is packing quite punch from both a technical and marketing standpoint. In terms of the features, we see aspects such as a nylon ripstop upper and accents of neoprene.
Additionally, a layer of Gore-Tex serves as a waterproof and breathable lining. The outsole is also part of the Norse projects Terrex impressive build, boasting Continental rubber traction. And, of course, we get a good helping of BOOST cushioning for every stride. In short, it’s a beast of a shoe.
The story behind this sneaker is equally respectable. The inspiration here is in the form of two Scandinavian islands: Fur and Møn. Specifically, the shoe takes a theme from the rock formations and landscape of these islands. The weather is generally unforgiving for the vast majority of the year on these Southeastern regions of Denmark, and the shoe’s build is a testament to this.
More than marketing
The theme of the adidas Norse Projects Terrex release seems to fit the bill of most collabs. Find a somewhat been-there-done-that story and use it to market the heck out of a product. But, there’s a difference here. Norse Projects have never been fond of non-utility. Their recent run of hits alone is a testament to this. With this release, that practicality and pragmatism continues.
Check out the adidas Consortium x Norse Projects Terrex Agravic, available now at END.