Diamond Supply x Johnny Cash
Diamond Supply joins forces with Johnny Cash’s estate for a powerful new collection. To celebrate the greatness and music of Arkansas’ born singer and songwriter, guitarist, actor and author.
Quick note: Cash sold over 90 million records worldwide. Mr. Cash always embraced a little bit of everything, from rock and roll to rockabilly, from blues to folk. His musical feel and genius are way beyond any style for that matter.
The complete full range is dropping on Diamond Supply Co’s website on February 23rd.
Lately, we have seen Diamond Supply Co. hitting some headlines. Not that long ago, we started to fear for the brand, but in recent times, as it seems, it all changed.
Sure, it may sound weird, but if you look closer, both Diamond Supply and Johnny Cash have influenced American lifestyle in their own way, and as a whole.
This capsule collection celebrates the legendary singer’s iconic music and style. Included is a bundle of t-shirts, hats, two hoodies and a selection of accessories.
The prints vary from the singer’s name to distinct Nashville symbols that include the rolling dice and crossed pistols, all adorned across the sleeves, front and back of the items.
For last but not least, Diamond Supply Co.‘s logo is also displayed, however, merged into the artwork as well as in its classic form. Following this drop, the label is bankrolling a special performance in London side by side with young artists and musicians, covering some of Johnny Cash‘s most noteworthy songs.
About Diamond Supply Co.
It all started in 1998 as a skateboarding hardware company. Nicholas Tershay, best known as Nick Diamond, started his brand from a one-bedroom apartment in San Francisco. It did not take long for the brand to take off, more or less.
Mike Carroll and Rock Howard invited him to move to Los Angeles and Diamond started selling gear just at the back of their distribution warehouse for “Girl Skateboards“. A rather humble start developed to a company that now offers apparel, footwear, accessories and of course, skateboarding hardware.
Everything was going great, but the sky was always the limit. Diamond Supply Co. had quite a boost in 2005 after working with Nike. The Diamond x Nike SB Dunk is known to be among the best SB-sneakers of all time, even now, within the sneakerhead community.
The so-called “Tiffany” helped the brand grow across borders, making sure that their costumes were not just linked to skateboarding. However, it wasn’t until 2012 that the brand really took off.
Setting the pace for what Diamond Supply Co. is today, Nick Diamond has worked side by side with Kanye West and top-of-the-line companies such as Karmaloop. Some believe that in 2012, Diamond Supply Co. dropped their best collections of all time.
Believe it or not, Nick still knows what he is doing. He keeps innovating and strategically collaborating with other brands, making sure Diamond Supply Co. remains right at the top.