Digitally disruptive: adidas NMD R1 Primeknit “Datamosh Pack”
The adidas NMD R1 Primeknit “Datamosh Pack” is just the latest iteration of the highly coveted adidas NMD PK. Swedish retailer Sneakersnstuff isn’t a new name to most of us.
They have a deep reputable catalog and an affinity for special editions of iconic models. But, their latest effort involves arguably the most popular adidas model out, the adidas NMD R1 Primeknit “Datamosh Pack”.
The airy, lightweight Primeknit uppers on both iterations are bursting with vibrant colorways. Each shoe’s aesthetic takes inspiration from the process of datamoshing or “manipulating the data of media files in order to achieve visual or auditory effects when the file is decoded.”
Beyond that, these are wild and expressive looks that pop no matter what you pair them with. After an online release party back on May 9th, this special SNS pack is dropping on May 12, at all of the retailer’s locations.