Afew goes Concept
Sneaker stores are getting really exciting. As the years go by, the ideas get more imaginative, making the shopping experience extra special.
Buying a sneaker is a pretty special outing, to begin with, but some stores are really pushing the envelope. Most recently, we see Afew open up a very interesting concept store.
The German store is already well known due to some powerful collaboration sneakers like the “Highly Addictive” with Diadora, or the recent project with Saucony.
Claiming a spot within the Japanese community of Dusseldorf, the store has seen a few changes since its 2008 opening. Now, it gets perhaps its most glaring design.
An adaptable store concept:
Space itself is surprisingly adaptable. Magnetic placements make it more than a sneaker store, expanding to a general event space.
When you walk in the store, you’ll notice a whole lot. Still, the most evident might be the lack of any traditional check-out area.
That’s because, due to some functional design, that area is actually integrated into the furniture of the store and only appears when you’re ready to make a purchase.
There are even digital media stations were buyers can get info on sneakers they might want to buy.
In fact, you can even request a pair from the stockroom to the sales floor with just a few taps on a screen. Speaking of which, you’ll notice a wide variety available from the game’s biggest brands.
The functionality makes this space a modern wonder, but Afew open up a concept that includes fauna and abstract art. Check them out for a truly unique shopping experience!