Diadora was originally founded right after the Second World War, in 1948. At first, the brand dedicated almost exclusively to the manufacture and production of hiking, skiing and mountaineering shoes and boots. However, a natural evolution helped to broaden its portfolio with the production of running and tennis shoes, all-purpose sneakers and other models.
Knowing that Diadora is one of the most important footwear brands there is (one with a great tradition and background at least) it is very much worth to know more about the Italy born brand. To know more about Diadora history is also to know more about the history of sports.
Diadora: innovation since the beginning
Surprisingly, Diadora’s first product (as previously mentioned) had nothing to do with shoes. Their first “invention” was a special pair of hiking boots (or mountain climbing footwear). All of this happened way back soon after the brand’s foundation, during the 1950s.
Before getting into the “athletic scene”, Marcello Danieli (Diadora’s founder) started to observe what people needed. Sure enough and therefore he built skiing boots. Mr. Marcello Danieli basically followed one of the most important principles when it comes to business: find out what your customer wants and provide it.
With the ultimate rise and boom of sports all around the world, Diadora decided to go ahead and create athletic shoes and not only runners. One of the greater and better examples of this is their connection with tennis.
Diadora connected with Björn Borg, a Swedish professional tennis player that even has his own signature shoe. Over the years, the Borg Elite became the brand’s most notable pieces of footwear.
Diadora: All about sportswear heritage
Diadora continues to play a huge and important role when it comes to all things footwear. Moreover, it is still manufacturing in Italy. They are also known for having “quality” as their middle name. As in “quality” seen per most of their footwear models.
The Italian brand is now an internationally acclaimed sportswear reference, with the likes of soccer and tennis professional athletes. The Heritage collection brings back some of the best shoes first delivered back in the 70s.
High-quality materials, strong and classy combinations of colors and a stylish appeal that goes way beyond sneaker fans, make of this collection one to follow, and of course, to buy.