The GAP and Kanye West began their ten year contract last year, allowing the hip-hop superstar to release GAP x Yeezy apparel and footwear through the brick-and-mortar store. From their Q1 Quarterly Earnings Report, the brand has unveiled their plans to begin the Yeezy roll-out come the end of June.
For GAP, the Yeezy collaborative efforts could be exactly what the brand needs. Shareholders of GAP stock have demanded a stronger performance after a volatile year, especially with retail sales declining and stores closing. Going forward, Kanye West has the potential to attract consumers back to the signature mall store. It’ll be interesting to see how Yeezy can change the trajectory of the declining brand.
Stay tuned to Cult Edge for all your sneaker news going forward.
In other sneaker news, Footaction is set to close in entirety. Learn more here.