The 16th issue of HYPEBEAST Magazine focuses on the exploration of a familiar concept. The Projection Issue is a look at the art (and business) of branding.
When we think of branding, we often instinctively think of terms like marketing. Consequently, we miss out on the concept of identity and the art it embodies.
In response, the editorial team has put together a collection of features that illuminate the process of establishing an identity. The list includes sit-downs with Toby Feltwell and Nasir Mazhar.
Additionally, perhaps the highlight of the issue is an interview with KAWS. The renowned artist also graces the cover with a one-off piece, special to HYPEBEAST.
Never ones to limit themselves, the magazine also includes interviews with the minds behind No Vacancy Inn and Wonderwall. You can pick up HYPEBEAST Magazine Issue 16: The Projection at HBX and select newsstands for $15.