More Jordan in Beijing, China
The Jumpman brand announced they will be opening Jordan 9 Guanghua, Beijing. Two decades after arriving in China and with growing interest in the sport all over Asia. This is the next jump.
The love for the Jordan Brand has also developed within the last years in China, hence this is the biggest store in Asia. Larry Miller, Jordan brand’s president, says that his ambition is for the culture to develop, mature and of course, prosper.
He also adds that “with its unique basketball and sneaker culture, Beijing is a natural fit for the brand’s presence in China. We are excited to bring Jordan Brand’s vision to life in Beijing by creating a retail experience that not only pays homage to the brand’s legacy and the city’s culture but also inspires the future”.
Architecturally speaking, it’s just a beautiful building to look at. An ultimate blending of basketball lifestyle with Chinese culture.
The store also has a full-sized basketball court. The best part is that if you live in the area, you will be able to purchase a few exclusive items. Take a look at the pictures to discover a bit more.