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Nike Air Max BW

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The Big Window: Nike Air Max BW

Originally dropped back in 1991, the Air Max BW was met with the challenge of following up the legendary AM 90. Though it still doesn’t quite maintain the same reputation, this model lives up to the Air Max monicker.

The BW represented the “Big Window” max bubble in the heel. This was one of Nike’s many globally marketed efforts, released as part of the “International” collection.

The BW is also known as the Air Max Classic and would become a fairly prominent presence upon its release. Even though it had a lot to live up to, the AM 90’s little brother went on to find its own niche in both sports and pop culture.


 
The latest iterations we see here feature largely subdued color schemes. Nonetheless, the OG hints are all still here. The oversized Air window in the heel is as prominent as ever, fastened here onto crisp White midsoles.

Each of these iterations also shares a Gum outsole, a visual element that might not ever go out of style. Functionally, these BW’s are still capable of keeping with your long distance runs.

A breathable and relatively lightweight upper is supported by a chunky, durable midsole. That “Big Window” isn’t just there for show either, folks.

The large Air unit, bigger than that of the AM 90, allows you to hit the pavement hard and minimize the impact on your joints. It’s a special piece of the runner’s culture from Nike’s early 90’s, but the Air Max BW is also a viable option for your performance needs.