Puma x Selena Gomez is real
Puma finally (and officially) announces an exclusive partnership with Selena Gomez. Puma has been on the rise in recent months. Shifting from what is known and considered to be simple to something a little bit techier, at least when it comes to footwear.
It makes sense, after all, the brand is just catching up with the rest, merging athletic-wear with fashion and lifestyle. Taking advantage of its momentum, Puma announced a long-lasting partnership with singer, actress, and producer Selena Gomez.
She will be present when it comes to designing collections as well as marketing campaigns. In addition, the Puma x Selena Gomez partnership comes to life in a way to reach to young women.
As a young voice, Selena transmits and portrays women empowerment, something that is very close to Selena’s heart.
Puma is all for authenticity
Adam Petrick, Global Director of Brand and Marketing for PUMA added that «Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model».
As known, Selena is open about her Lupus condition, hence, this collaboration comes to life by debuting a message of “don’t be ashamed of who you are”.
It is true that the women’s business from Puma’s side has been reinvigorated in recent years and they are expecting continued growth in this area.
However, the fact is that the Selena Gomez + Puma + Sneakers equation is going to be a thing. We know that Selena Gomez will be appearing soon enough in a women’s footwear drop name Phenom.