Ronnie Fieg x New Balance 998 “City Never Sleeps”

Ronnie Fieg x New Balance 998 "City Never Sleeps"

Celebrate NY: Ronnie Fieg x New Balance 998 “City Never Sleeps”

For the third consecutive Black Friday, Ronnie Fieg teams up with New Balance for a special collaboration. This time around, Fieg redesigned the Made in USA M998 silhouette for the first time.

«The idea of City Never Sleeps,» explains Fieg, «is that even in the middle of the night, New York is still bright as day because of its city’s bright lights.» A classic trainer that features Fieg’s usual tri-blocking, as the forefoot, saddle, and rear all bear different tones and material executions.

New Balance M998 gets color-blocked:

Ronnie Fieg x New Balance 998 "City Never Sleeps"

This montage is embodied in the M998’s gradient color blocking, as the blue nubuck toe fades to midnight navy on the nubuck saddle to solid black pigskin suede on the heel counter. The dark look is balanced by an all-white midsole and outsole and reflective “N” branding to represent the city’s flood of bright lights.

Additional details include premium leather lining, custom-printed insoles, debossed tongue and heel branding, and three additional lace options. The Ronnie Fieg x New Balance M998 “City Never Sleeps”, releases this Black Friday, November 27, at 6AM EST at both Kith shops and 11AM EST on KithNYC.com.

While you’re here, make sure to check out the 40 best Ronnie Fieg collaborations of all time here.

Ronnie Fieg x New Balance 998 "City Never Sleeps"Ronnie Fieg x New Balance 998 "City Never Sleeps"