Originally founded in 2002 by Mark Urban, Streetammo’s story began as a small skate gear and apparel store.
 
Long story made short, the hype around it was so huge that eventually Karmaloop took over the control of Streetammo. The joint venture now clearly intends to basically launch Karmaloop’s mega streetwear e-business in Europe.
 
Apart from the business spins, the fact is that Streetammo continues to create and design its own in house brand.
“Black & White” is the main theme of the brand’s most recent collection, featuring a series of t-shirts, hoodies, jackets and sweats.
 
Check out the Lookbook of the SS14 collection below and head over to Streetammo’s headquarters to know some more.

The new In4mation Summer 13 Lookbook is all about coolness, a visual experience of a relaxation philosophy.
 
Ja Tecson (that previously worked with brands like Nike and Staple) was the photographer responsible for the shoot that took place in Los Angeles. Hand drawn t-shirts, the yellow and black duck canvas crossbones hat, and tanks are some of the highlights of the current collection.
 
“The Summer line was designed to have that feel to coincide with that summer day where you would wanna just put on a shirt and relax,” stated In4mation’s Art Director Keith Kanagasuku.
 
Check out the rest of the lookbook below and head over to In4mation’s official website to know some more.

 
 
 
Further knowledge about Ja Tecson’s work.
 
 
 

10 Deep released the summer 2013 Lookbook.
 
“Paradise” (an inspiration that began with the spring delivery) continues to be the main theme of a collection with particularly powerful patterns and prints.
 
The collection is like a bigger celebration, with all the pieces having a strong visual impact. Botanical, tribal, camouflage, these are all imagery sources for 10 Deep.
 
Check out some of the highlights of the Lookbook below, and head over to 10 Deep’s official website to dive into the rest of the best.

Present, the London based menswear and lifestyle store, presented its Lookbook for the very upcoming summer season.
 
Nanamica, Palace, Gant Rugger and Edifice are just four of the brands with very select pieces included in a distinct presentation.

Follow the link to check some extra looks and all the details about the selection.

Staple disclosed its summer 2013 Collection Lookbook. The pigeon camo, the “afrike” custom fabric and the paisley dip dye tank tops are the main stars of the collection.

Tees, shorts, shirts, all of which with a clear summer lifestyle feeling are just some of the pieces delivered.

Check out all the visuals of  the Staple Summer 2013 Collection Lookbook below.

Photographs by: Ja Tecson

“Fashions fade, style is eternal.”

Yves Saint Laurent

When it comes to style there are few people that could have a better credit than the late and great Mr. Saint Laurent.
Knowing that, there is of course the acknowledgment of the immense truth measure contained within the reference quote above.
 
Therefore to have a straight and precise way of finding better ways of catching up with style is by all means compulsory in this day and age.
 
In comes the “Black on Black on Black”, one of the fresh Lookbooks by Pyrmd, a brand new UK based online store. Featuring three selected pieces, the Selected Jealous Bomber, MHI’s Fitted Deck Pants and Pantofola d’Oro Legend Hi-Tops. Black will always be black, no matter how many shiny patterns and colorways may come to us.

If one cannot handle the pure ways of leisure, there is no point in style. “Spring Swag”, one of the relaxed sets available at Pyrmd does just that, it gives leads on how to be leisurely stylish.  A Tiger T-shirt by Sons of Heroes, MHI Chambray Cargo Shorts and the Armistice Sky Stone Pumps make the picture everyone should know how to handle.

Visit Pyrmd

 
 
Rook’s new collection is now available at stores like Size?
 
 

Black Veins Clothing  is a Portuguese streetwear brand.

Inspired by bmx, graffiti, skate and street culture, BlackVeins delivers a complete line of clothing, including tees, hoodies, caps and jackets.
 
SabotageVektor is the brand’s main creative mind; however BlackVeins also counts on with the creative insight of other Portuguese artists, namely the designer André Fernandes Trindade.
 
Powerful lines and strong images are all part of most of the brand’s clothing illustrations.
 
BlackVeins grants a rightful opportunity to see a fraction of the darkness clearly depicted. See some looks of the brand’s portefolio below.

 
Find out more about Black Veins by clicking here.
 
 

Poyz & Pirlz presented their brand new lookbook: Waiting for Spring 2013.
 
The new collection delivers classic pieces with a very exclusive feeling to it. Crewnecks, hoodies, pocket tees and some hats make some of the best of this new collection by the French brand.
 
For this fresh lookbook Poyz & Pirlz worked with French photographer Jeremy Esteve.

Dive in.
 

“I shall proceed and continue” this is the message that In4mation wants everybody to get.

In this day and age, when most things seem too easy to get (at least for some), the Hawaiian brand makes an invitation so that one looks to the primary things of life, the basics that made us all what we are today.

The In4mation Spring 2013 collection celebrates the essentials, the most important things that give away the true meaning for every human being: nature, freedom and the unknown. Tees, hats, sweats and hoodies make the best of this fine selection.

Find it at Human Imagination, In4mation Pearlridge and online.