Rook disclosed a video that better displays the inspiration behind the creation of the Dark Amazon collection.
 
Joe King, mentor and founder of the brand alongside Jon Garcia, shares about method, creativity, pushing boundaries and crafting new limits. «This holiday season was largely designed around the idea to never settle for less than the best. Pushing the limits within one self to discover what is possible, we really wanted to encourage people to explore the road less traveled and to never assume that the given path is a single fixed direction», stated Joe King’s, the brand’s co-founder.
 
Take a look and discover the course behind the creation of the Doberman Crown artwork. The piece is part of Rook’s Dark Amazon collection, a set that is bound to share with us just what is the comprehension of to settle only for the best.
 
Discover more about Rook.

What is extraordinary? What are the odds of presenting something extraordinary by dealing with the same exact elements?

 
Rook takes this kind of challenge to a whole new level with its Holiday 2013 collection.
 
The brand takes the ultimate creative test by dealing straight forward with design and its multiple facets, the results of working with differentiated elements, and using different mediums.
 
Here we see a selection of the brand’s first Lookbook, with the creative signature of photographer Adri Law.
Rook’s full collection will be available November 4, 2013.
 
Take the leap and visualize the complete Lookbook by following this link.

Rook and Brooklyn Projects have partnered to present an exclusive tee and to present a unique installation at the skate retailer’s Melrose Avenue location in Los Angeles.
 
The t-shirt, made to celebrate Rook’s Holiday 2013 collection, is a limited edition signed by Joe King, the brand’s Creative Director. At the same time, the celebrated “Dali Skull” will be available on exhibition at special installation window display until October 18th.
 
Made with special plasticine material, the 3D sculpture represents a skullified version of Salvador Dali, the Spanish surrealist painter and one of the major artistic influences of Mr. King. Rook commissioned special effects studio “Garner Holt Productions” to create the sculpture.
 
Head over to the brand’s official website to get to know additional details.

Rook, famous for its powerful graphic designs, released some teaser imagery of its upcoming fall 2013 collection.
 
Amongst the highlights are pieces like the ‘Shark Pattern’ tee, the ‘Shark R’ tee, or the ‘Bed of Roses’ tee.
 
Check out some of the looks below and tell us your thoughts in the comment box.
 

 
 
Rook’s new collection is now available at stores like Size?
 
 

Joe King, Co-Owner and Creative Director of Rook, has recently inaugurated his brand new artist website.
 
One of the creative minds of the intrepid Rook brand, Joe King will utilize the new web arena to better feature his personal art perspective and also news and other matters of special interest.
 
Also included are features like a gallery, video area, a blog and also an online shop that is currently selling four very exclusive posters.
 
Visit JoeKingArt.com

Rook is one of the most visually powerful clothing brands around. Jon Garcia and Joe King are the men behind a brand that is determined to spread a message packed with values and determination.

 
Rook’s core is all about the visual, the impact of the looks, and away that really impresses the individual. Jon Garcia, one of the creative minds of Rook, talked to us about branding, the power of the message, and what the New Year is going to bring about for Rook.

Read below.

Rook forwards a strong visual statement in all of its pieces, somehow disregarding the branding; how do you better cope with that?
 
At ROOK we believe the statement made by our strong visual pieces of art is the core of our branding. Our brand is built on high quality, unique art and that is what differentiates our brand from the rest.
 
What his your feeling towards style and brands these days? Do you feel that branding has overthrown the message?
 
I feel as though style has become less about the clothing and more about the message. It’s important to have a strong message that your brand represents but the quality and style of the clothing needs to be there in order to have the power to support that message. Branding is a very important part of any company – it some cases the two are synonymous.

Rook frequently uses animal imagery – how come?
 
We typically depict strong fierce animals in our graphics which represents power, the bravery and the fearlessness.
 
Can you disclose some info about upcoming releases? Collabs to come?
 
I can’t give away too much information at this point – but I can let you know that 2013 is going to be a big year for ROOK. We are working on several collaborations and featuring different artists in each line to come that will really spice things up. Fall 2013 marks the debut of our cut and sew as well.
 
What is your favorite piece of the Rook collection, and why?
 
Any of our 5 panel hats we are launching this spring. I feel ROOK was able to really express our personality and style through these hats.

Know even more about Rook Brand Clothing.

There is fiction, there is reality and then there’s Rook.

The Rook Chief Eagle V8 T-shirt is a fine example of how superlative and complete is the art of Rook.  Enter the creative minds of Joe King and Jon Garcia, the two founders and designers.

The Chief Eagle V8 T-shirt is just a cut in all of Rook’s fine art garments. Get to know more about the brand here.

Remember, there is always the TV to run to.

The Rook Doberman Sweatshirt is a Size? exclusive piece.

Cotton and polyester combined, full body print of a vicious looking Doberman upfront, smartly ribbed collar, tactical grey color.

Rook clothing is a brand that counts on with the design ninja team consisting of Joe King and Jon Garcia. Provocative and, most of all, intelligent design is Rook’s main core of action.

Images: Size?