Kendrick Lamar joins Nike
Kendrick Lamar signed a deal with Nike. The news came from his own Twitter account, stating that the Compton rapper has been rocking Cortez “since day one”.
Rumors around the web predicted the Kendrick Lamar’s move to Nike, as the artist was seen wearing the Cortez in his video-clip “Element”.
Nike turned on the sneaker gossip machine by doing that, and at the same time managed to get more interest growing towards the Nike Cortez. It is worth remembering that 2017 marks the 45th anniversary of the Nike Cortez silhouette.
There isn’t much more information about this collaboration as of yet, so while you’re around here, have a look at the latest Cortez and listen to Element right below.