Puma and RISE celebrate New York love
PUMA and Rise NYC debuted the “New York Is For Lovers” footwear project featuring PUMA’s classic Blaze of Glory. “New York Is For Lovers” celebrates the unique ambiance of the city that RISE calls home.
RISE NYC co-founder, Chase Ceparano worked with PUMA to pay homage to the city where he grew up in and how it embraces all the lives affected by the fight against HIV/Aids. Chase adds, «I love New York is more than just a slogan for shopping bags, it’s a way of life. To love New York is to love New Yorkers, all New Yorkers.
Every banker, busker, and busboy. By educating each other and looking at these issues honestly and seriously we are fighting to erase stigma, empower our friends, and remember the ones we’ve lost. To really know someone is to love them. We invite you to know those engaged with us in this fight.»
Honoring World AIDS Day, the Blaze of Glory features a solid rich leather execution with overlays in suede and a collar in a techy mesh. The two-tone laces and speckled midsole speak true sneaker language where the twist is coming through the heart-shaped laser cut panel with reflective 3M beneath and the laces jewels with a personalized message.
The RISE PUMA ‘New York Is For Lovers’ Blaze of Glory drops today at 345 Broome Street in NYC. Remaining inventory will be available online via RISE45.com at 12:01AM EST on Wednesday, December 2nd.